You should buy a home in an up-and-coming neighborhood.
1 min read


Buying a home in an up-and-coming neighborhood can seem like a no-brainer for investment. The idea is that as the area improves, property values will increase, which can result in a profitable sale in the future. However, this assumes that the neighborhood will indeed improve and that real estate prices will go up.

This is a financial fallacy because it involves a great deal of risk and speculation. The success of such an investment is largely predicated on factors beyond individual control, such as the overall economic climate, infrastructure developments, or fluctuations in the housing market. There are no guarantees that an “up-and-coming” neighborhood will have the anticipated uptrend. In some cases, the area might not evolve as expected, or it could take much longer for property values to increase than originally projected. This could lead to a suboptimal investment return or, in worst cases, a loss.

Now, it’s completely understandable why we might fall for this fallacy. Society often promotes the idea of real estate as a foolproof investment. The promise of an up-and-coming neighbourhood carries an attractive narrative of opportunity and potential. Also, people tend to follow advice from friends, family, or social media, which may often oversimplify complex financial decisions.

An appropriate financial practice is to make investment decisions based on thorough research and understanding of the market, considering factors such as your financial goals, risk tolerance, and the timeframe for your investment. It’s also crucial to diversify your investments to mitigate risk.

List of further readings:

  1. “The Total Money Makeover: A Proven Plan for Financial Fitness” by Dave Ramsey. Book Link While not directly about the fallacy, this book gives a great overview of how to manage personal finances and makes the reader understand the risks of speculative investments.

  2. “Zillow Talk: Rewriting the Rules of Real Estate” by Spencer Rascoff. Book Link. This book discusses various aspects of real estate investment and points out common misconceptions.

  3. “The Intelligent Investor” by Benjamin Graham. Book Link. It’s a classic book in investment, touching the basic principle of managing risk in investment, including in real estate.

  4. “Housing Bubble”. Wiki Link. - a Wikipedia entry providing insight into the volatility of the real estate market, which further illustrates why betting on an “up-and-coming” neighborhood could be risky.